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Acura

The brand was founded in March 27th, 1986 as a “Honda Motors” branch in the USA, named “Acura Automobiles Division”.  Thereat, Japanese cars proved their safety and economy indicators, so Honda decided to invade the segment of more prestigious, expensive cars, like BMW and Volvo. For American customers, the newest Legend and amazing sports car Integra basically should seem less like Japanese cars, and more like the unique concept and obviously, differ from familiar Honda product. Acura was founded to highlight the modernity of their idea and renewed product value, as well as refer to new customers.

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