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The company was founded in 1991 by Jan Zhong, famous Chinese businessman, who escaped the country in 2002.  In July 1996, the company produces a minivan JinBei own development. Three years later, the Brilliance Auto Group produced 70,000 units of this model and began selling shares on the Chinese Stock Exchange. In 2000, the first issued under the brand named Brilliance car - SY7200 Zhonghua – was born. In translation from Chinese, its name means "Middle Empire". It was presented at the Beijing Motor Show in 2000then in 2002, mass production were started.

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